How To Write An Offer Letter

by John Baer 11/03/2019

If a seller is motivated and your offer is the only one that comes in on a home for sale, you may have an easy time getting the home of your dreams. If there are multiple offers on a property, it’s a different story. 


If there’s competition, it’s simple math that your odds in favor of you getting the home are reduced. You need something that will grab the seller’s attention. Writing an offer letter can be just what you need to sway the decision in your direction. Even if your offer is less than what other people have put on the table, an offer letter is a perfect way to get the attention of the seller.


What To Include


You may wonder what you should include in an offer letter. You’re charming the sellers in a way, but also giving them an opportunity to get to know you. If someone has lived in a home that they have loved for a long time, they’ll be happier knowing the next occupants will be just as happy living on the property.


What Do You Like About The Property?


You should include a lot of positive things involving the property and your ability to care for and maintain it. Tell the seller about the features you most love about the house. You should let the seller know that they hard work they have done over the years has paid off and you appreciate it. Do you like the skylights? Does a remodeled kitchen get your attention? Is the deck a great feature for you to entertain on? Let the seller know any and everything that enticed you to put an offer on the property in the first place. 


Share Some Of Your Life


You don’t have to get overly personal or mushy, but you should include a bit about yourself and why you chose this property among the many you have seen. Maybe you grew up in the neighborhood. Maybe the home is perfect for your expanding family. Whatever the reason is for you to want this particular house you need to let the seller know. 


In addition to personal details, you can include a pre-qualification letter, demonstrating your ability to afford the home. This helps sellers to feel comfortable with your financial background and continued upkeep of the property.  



What Not To Include


While your plans for a property may be grandiose in your mind, don’t tell a seller what you plan to do with the proeprty in your offer letter. It’s nice that you want to update the kitchen, or re-do the bathrooms. It’s an insult of sorts to the seller so just omit these items. Keep your offer letter positive and brief and you may be well on your way to securing the property of your dreams.       

About the Author
Author

John Baer

Attentiveness, Honesty and Integrity, Concierge Service. That’s what you’ll get with John Baer.

John has more than 40 years’ experience meeting client needs and providing clients concierge services.

He is a Seller Representative Specialist (SRS). Fewer than 2.5% of all New York State real estate agents have earned this designation.

He is a Seniors Real Estate Specialist (SRES) and has been providing service excellence to seniors for over 40 years. Fewer than 2% of all real estate agents nationally have earned this designation.

Home Buyers: If you want to buy a home, John will first listen to your needs in order to better understand your goals and objectives so that he can identify all available homes that meet your criteria. As part of this process he will help you understand the communities and market trends. He will assist buyers with negotiations, locate the right home for the right price, inform about mortgage opportunities, and suggest reliable household service contractors. John approaches his buyers as his clients, working with them, on their timeline, as their personal real estate consultant from day one. And, he is with his clients through the closing and beyond, in short, you, the buyer, are a client for life.

Home Sellers: If you are a seller and want to sell your home in southern Westchester, John can tell you what it is worth. Zillow.com and Trulia.com may be the starting point for many sellers, but they are hardly the last word in reliability. If you really want to know what your home is worth, you need an experienced agent; one who knows the ins and outs of individual neighborhoods; and one who can explain to you why one home sold for more money than the one down the street. John is that person. John will provide the home seller a thorough market analysis and detailed marketing plan that will maximize your showings and sell your home. With his expert eye, John will guide you and help you ready your home for the maximum impact. All in all, John will apply his skills to sell your home. And, he will be with you through the closing and beyond. With John, you are a client for life.

John primarily represents sellers and buyers in Scarsdale, Edgemont, Hartsdale, New Rochelle, Ardsley, Harrison, and White Plains neighborhoods. Although John works with buyers and sellers of all ages, he is certified as a Seniors Real Estate Specialist assisting older homeowners so that they can painlessly deal with the unique issues of selling their homes and moving on to their next residence.

John, who has a Masters degree from Columbia and a doctoral degree from New York University, is associated with Berkshire Hathaway HomeServices, a real estate brokerage network built for a new era in residential real estate. The network, which is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the market a definitive mark of trust, integrity, stability and longevity. Established in 2013, Berkshire Hathaway HomeServices was already named "Real Estate Agency Brand of the Year" by consumers in the 26th annual Harris Poll EquiTrend study of the largest real estate networks. 

John Specializes in Working with Senior Home Sellers

John is a Certified Seniors Real Estate Specialist (SRES). Only a very small percentage of real estate agents have earned this designation.

Are you over the age of 50 and considering selling the family home? This is where John’s expertise comes in. He has worked with and provided seniors outstanding service for many years, and they have benefited from his experience, knowledge and marketing savvy.

Those qualities, along with a special knowledge of managing the sale of a home for those over the age of 50, is what John can bring to your next real estate transaction.

John is particularly skilled in assisting seniors with emotional challenges senior clients face when they sell a long-held family home.

As a SRES designee, John not only can create a customized approach to marketing and selling your property, but he can also work with you to explore your housing options to ensure that your next home best serves your current and future needs and concerns.

John has special knowledge about everything from de-cluttering your home and identifying senior move specialists to reverse mortgages and renovating a home to incorporate safety and security features that will help seniors “age in place”.

John also helps you steer clear of loan schemes and scams that victimize aged 50+ borrowers.

And when you need help from other professionals, John can tap his network and put you in touch with qualified home inspectors, movers, attorneys, CPAs and other experts.

The bottom line is, John has extensive resources and knowledge to simplify the transaction and eliminate the anxiety of selling your home.

So, if you are age 50 or older and thinking of buying, selling, renting or relocating, do yourself a favor and contact John for specialized help with your real estate transaction.

John has earned the Seller Representative Specialist (SRS) designation

The Seller Representative Specialist (SRS) Designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate practitioners by the Council of Real Estate Brokerage Managers (CRB) who meet specific educational and practical experience criteria. Only 2.5% of New York State real estate agents have earned this designation.

John, as a SRS designee is a member of an elite group of trained seller client advocates that know the importance of the home seller’s specific needs by using Seller Counseling Sessions to ensure all needs are addressed. John concentrates his efforts on his client’s ultimate goals to ensure his client is at the center of the sale. He is extensively trained in a wide variety of marketing methods to uniquely promote his client’s property to the widest range of prospective purchasers.

John understands that negotiation skills is critical to a successful transaction and is trained to ensure the home seller receives the best possible outcome during negotiations of the sale. 

As a SRS designee, John adheres to the highest level of professional ethics and business practices in delivering service excellence with integrity. He is uniquely qualified to exceed his client’s expectations and earn the home seller’s trust. John knows the importance of staging his client’s property for best results. Staging is a critical component, along with accurate pricing, to attain desired results within a timely manner.  He has an advanced level of understanding on how to collaborate with a variety of cooperating agents of all skill levels in the marketplace to insure that the ‘best’ buyer has an opportunity to purchase his client’s property.

  A Berkshire Hathaway HomeServices Realtor

John elected to join Berkshire Hathaway HomeServices because of the real estate agency’s integrity, professionalism, innovation and highest standards of work. This is why Berkshire Hathaway HomeServices was named “Real Estate Agency Brand of The Year” and “Most Trusted Real Estate Brand” in 2018 in the Harris Poll EquiTrend Study. This is the second year Berkshire Hathaway HomeServices has received Brand of the Year since receiving the award in 2014.

Berkshire Hathaway HomeServices Westchester Properties, formally Prudential Centennial Realty which has been providing real estate services in Westchester since 1981, is now the principal Berkshire Hathaway real estate office in Westchester. It is part of the nation’s second largest real estate network. John chose to join Berkshire Hathaway HomeServices because the network is built for a new era in residential real estate, and is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name which brings to the market a definitive mark of trust, integrity, stability and longevity.